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Individual coaching:

After an intake interview, one-on-one coaching sessions are adapted to the intended goals. For example, guidance in drafting an account plan, individual plan of approach for prospecting, “insight selling”.

Field coaching:

By far the most efficient way to get results quickly is a duo visit to multiple customers. A focus that was discussed in advance is analysed immediately after the meeting.


Experience-oriented workshops bring teams to the next level. The methods used (for example Gamification, Lego Serious Play) are based on the new and participatory learning. Assignments are presented in a surprising way and take into account the intended level of insight that you wish to achieve.

Structural changes:

There are cases in which a sales training is not the best way to get better results. On the basis of pragmatic analysis, we give advice on internal structures, procedures or tools that may mean an acceleration. For example, how customer-oriented is your organization, How efficiently do you use customer data (CRM)? What meaningful dashboards can give more insight and enhance your result-orientation? How can a bonus plan stimulate the right behaviour? Is the division of your regions still in line with the changing market?
“For over 20 years, I have worked together with Marcel Van der Avert and his team within various companies. When it comes to strategy development and fundamental change, Zenit is a true trendsetter in the market. With their state-of-the-art approach and innovative methods, they have made a significant contribution to sustainable change processes.”
William De Plecker HR Director Realdolmen