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Most business plans eventually end up at the table of the sales team. New customers must be persuaded and the existing one must be drastically optimized. It either happens or it doesn’t. Here too, classic techniques and tricks don’t cut it anymore. Keep doing the same thing is not the solution.

Sales people must think and act strategically and tactically. They are emotionally intelligent driven negotiators who need to persuade and kindle the enthusiasm of the right people in the right place.

We guide your sales team in this fascinating transition.


The business plan must initially be translated into a coherent and clear Strategic Sales Plan. The aim is to translate this specific plan into an action plan with measurable goals for all sales reps.

The communication of these challenging objectives alone is of course not enough. Do your employees have the required competencies? Do they have the right attitude? A gap analysis is therefore a logical first step: accurately mapping out the support that every member of the Sales Team needs.

An explosive cocktail of workshops, individual coaching, field coaching and structural changes ensures measurable improvements.

The three key words are:

  • Insight selling: not saying what the customers want to hear but inspiring them with new insights

  • Emotional intelligence: empathy and flexing of behavioural styles

  • Multi-level selling: convincing multiple conversation partners in the customer’s network.


As the Sales Management landscape is in full swing, the manager is usually also supported and coached to anchor the change processes together.
“When I opted for a radical and structural change in our company in 2013, Zenit turned out to be a perfect partner to map out that course together and also to effectively implement and follow it up in a consistent way. An important achievement of the various projects is the creation of a close-knit team of committed employees who go the extra mile every day to realize our ambitious growth plans. Dealing with the changing environment differently and more consciously has also led to energy boosting dynamics in our organization.”
Dirk Mertens CEO De Boer 4 your roof