A strategic plan is indispensable for any organization, but often becomes a paper tiger and fails to really live in the organization.
Zenit guides organizations to better results by increasing motivation, engagement, creativity and productivity.
For organizations with some maturity, culture (way of cooperating, engagement, motivation) is the most important factor in the competitive landscape.
Classical organisational forms are challenged to evolve towards more self-control, mutual responsibility and authentic dialogue. Staying safely within the familiar chalk lines of the known leadership approach is not the solution.
Most business plans eventually end up at the table of the sales team. New customers must be persuaded and the existing one must be drastically optimized. It either happens or it doesn’t. Here too, classic techniques and tricks don’t cut it anymore. Keep doing the same thing is not the solution.